Ok, so you’re an expert in your field, but now you need to shout about your work. How do you pitch your ideas to a business? And how can you tell stories that explain your work to the widest possible audience? These notes were presented to Assistant Professors at Trinity College, Dublin in May 2019. … Continue reading Experts: Pitching & Storytelling
A good pitch is the start of a meaningful relationship with an investor, a supporter or a client. It’s not the same as marketing, selling or networking. Your pitch is like the opening line of a conversation where both sides want to achieve something. So there are three rules you should follow when you pitch … Continue reading Pitch to Win 2018
Here’s my notes on why stories work, how to use a story arc to tell foundation and mentor stories along with six questions your pitch should answer. Slide deck here Worksheets here
There are three parts to a successful pitch: You: what do you have to say about yourself to make people take you seriously. THEY DON’T WANT YOUR LIFE STORY. Your audience: what do they need, how can your idea help them. DO YOUR HOMEWORK! Your message: use stories, use metaphors, use evidence. DON’T USE JARGON … Continue reading Pitch to Win – BIPC session
These two videos show how Nike changed their approach to storytelling. Their first TV ad from 1982 is about the company. The people who MAKE the shoe are the hero of the story. The second video from Nike’s 2012 ad campaign makes the people who WEAR the shoe the hero of the story. Version 1 … Continue reading Storytelling & Pitching – Hyper Island training day
Here’s a depressing insight about pitching from an experienced TV insider: “You know that ten minute chat before the pitch starts, that bit when you talk about your flight and the traffic and the kids. That’s the pitch. That’s when the commissioner is working out whether you are someone they can do business with.” So … Continue reading When is a pitch not a pitch? When it’s over before it’s begun.
A good pitch can be a life-changing moment – the start of a meaningful relationship with a new investor, supporter or customer. Here are a few tips on pitching style from a talk I gave for Manchester’s Business and IP Centre on 22nd Sept 2016. Click here for slides from Pitch Perfect (7.4Mb download) Click here … Continue reading Pitch perfect – get ready for that vital presentation
Here are some essential questions that every pitch must answer. Don’t forget, the pitch is only partly about why you love the idea. The rest is about why the person you’re pitching to – and their customers, stakeholders, audiences – will love it. You need: 40 mins, pen and paper. Download this worksheet Answer these … Continue reading Pitch questions
This technique could give you confidence going into a pitch. I’ve adapted it from a divergent creative tool called List of 100 (sources below), with a nod to Jay-Z. As you prepare to pitch your project or idea, write a list of 99 problems that it could face. Any lingering doubts about your pitch will come out … Continue reading 99 problems (but my pitch ain’t one)
Stories act as “social proof” that you can do what you say. Show us, don’t just tell us.