Storytelling & Pitching – Hyper Island training day

These two videos show how Nike changed their approach to storytelling. Their first TV ad from 1982 is about the company. The people who MAKE the shoe are the hero of the story. The second video from Nike’s 2012 ad campaign makes the people who WEAR the shoe the hero of the story. Version 1 … Continue reading Storytelling & Pitching – Hyper Island training day

When is a pitch not a pitch? When it’s over before it’s begun.

Here’s a depressing insight about pitching from an experienced TV insider: “You know that ten minute chat before the pitch starts, that bit when you talk about your flight and the traffic and the kids. That’s the pitch. That’s when the commissioner is working out whether you are someone they can do business with.” So … Continue reading When is a pitch not a pitch? When it’s over before it’s begun.

Pitch perfect – get ready for that vital presentation

A good pitch can be a life-changing moment – the start of a meaningful relationship with a new investor, supporter or customer. Here are a few tips on pitching style from a talk I gave for Manchester’s Business and IP Centre on 22nd Sept 2016. Click here for slides from Pitch Perfect (7.4Mb download) Click here … Continue reading Pitch perfect – get ready for that vital presentation

Pitch questions

Here are some essential questions that every pitch must answer. Don’t forget, the pitch is only partly about why you love the idea. The rest is about why the person you’re pitching to – and their customers, stakeholders, audiences – will love it. You need: 40 mins, pen and paper. Download this worksheet Answer these … Continue reading Pitch questions

99 problems (but my pitch ain’t one)

This technique could give you confidence going into a pitch. I’ve adapted it from a divergent creative tool called List of 100 (sources below), with a nod to Jay-Z. As you prepare to pitch your project or idea, write a list of 99 problems that it could face. Any lingering doubts about your pitch will come out … Continue reading 99 problems (but my pitch ain’t one)

Stories win new customers

People do business with people. You have to get potential customers to trust you before they will commit. Simple stories build trust: How you’ve helped a similar customer How you deal with problems and mistakes What motivates you (aside from money) I’ve advised over two hundred different business clients on how the stories they tell … Continue reading Stories win new customers