RTE storytelling session June & Sept 2017

Storytelling presentation from June 2017 is here: https://drive.google.com/open?id=0B9pL-9_KqzWeS2NKVkp0OUZLcG8 and from September 2017 (slightly different) is here: https://drive.google.com/open?id=0B9pL-9_KqzWedGdVUmtXS1pDNHc An audio commentary on the June presentation is here https://drive.google.com/open?id=0B9pL-9_KqzWeb2s1Nk1DSHNoUTA The worksheets from the June class are here: https://drive.google.com/open?id=0B9pL-9_KqzWeczN2VngzMm12Wms The slightly different worksheets from September are here: https://drive.google.com/open?id=0B9pL-9_KqzWeZ0JfYzdORW9NblE Meanwhile, there are some great books on storytelling here: https://newthinking.tools/bookshelf/Continue reading RTE storytelling session June & Sept 2017

Storytelling workshop

Anyone can tell stories in a digital age. But that doesn’t guarantee anyone will listen to yours. Your customers, partners and colleagues are bombarded with information in every waking hour. How do you make sure your message gets heard above the noise? Steve is an ex-BBC journalist, author and communication expert. He can help you … Continue reading Storytelling workshop

Storytelling & Pitching – Hyper Island training day

These two videos show how Nike changed their approach to storytelling. Their first TV ad from 1982 is about the company. The people who MAKE the shoe are the hero of the story. The second video from Nike’s 2012 ad campaign makes the people who WEAR the shoe the hero of the story. Version 1 … Continue reading Storytelling & Pitching – Hyper Island training day

Factual Storytelling

These presentations are are designed for journalists and documentary makers – and anyone else who tells factual stories. What can you learn from great drama, without ever forgetting that in a factual story you can’t make stuff up. Beginning, Middle and End – Part 1: In between, you should watch this excellent bit of factual storytelling from BBC Planet Earth … Continue reading Factual Storytelling

Their Stories

Stories act as “social proof” that you can do what you say. Show us, don’t just tell us.

My Story

Thirty years ago, as a young TV journalist, I pitched dozens of stories a day to frantic News Desks and busy Editors. Sometimes people would lean in: “Yeah, great story!” Sometimes they’d lean back: “Hmmm, nah. Boring.” But nobody ever explained why some stories worked and others didn’t. They just had a gut feeling. Twenty … Continue reading My Story

Stories win new customers

People do business with people. You have to get potential customers to trust you before they will commit. Simple stories build trust: How you’ve helped a similar customer How you deal with problems and mistakes What motivates you (aside from money) I’ve advised over two hundred different business clients on how the stories they tell … Continue reading Stories win new customers

Why are “old words… best of all” when you need to relate to your audience?

I had a lovely tweet from a former client: “2 years later, I’m still finding this useful”, he wrote, underneath a worksheet I’d sent him on how to tell TRUE Stories. You should try, I’d told him, to make your stories Timely, Relatable, Unexpected and Evocative if you want to grab people’s attention. Lately I’ve … Continue reading Why are “old words… best of all” when you need to relate to your audience?

Facts and Values: how to be an Expert in a world obsessed with stories

I wondered about headlining this piece “how to be an expert in a post-fact world“, but I don’t think we’ve given up on facts just yet. But I think Experts sometimes see facts differently from the rest of us. Let’s try an experiment. I want you to read this passage and imagine a woman called … Continue reading Facts and Values: how to be an Expert in a world obsessed with stories