I’m always amazed how badly people can speak or write about the thing they love doing. They get so close to their work they forget that other people don’t know the half of it. Or don’t care like they do. In a world that’s drowning in information, you have to make your words stand out.

Purge your own writing of jargon and cliche with these three simple tips.

Try the tools here to make your words stick in other people’s minds.

I can help you craft your message and improve your communication with the skills I learned in a 20 year career in BBC News.