Nurture good ideas

Having ideas is the easy bit. These tools will help you take a promising new idea and make it stronger. This is where the hard work really starts.

  1. Sun and rain thinking
  2. Exploit your thoughtful failures
  3. Target – measure prototypes against original aims
  4. Pluses, potentials and concerns
  5. Tame a wild idea
  6. Shift from how to why
  7. Are we having FUN yet?
  8. LEGO innovation matrix
  9. Everett Rogers’ innovation checklist

For every good idea, there are lots of bad ones too. Use these tools to make sure your idea isn’t one of them.