A good pitch is the start of a meaningful relationship with an investor, a supporter or a client. It’s not the same as marketing, selling or networking. Your pitch is like the opening line of a conversation where both sides want to achieve something. So there are three rules you should follow when you pitch … More Pitch to Win 2018
Here’s my notes on why stories work, how to use a story arc to tell foundation and mentor stories along with six questions your pitch should answer. Slide deck here Worksheets here
Seeing is believing, right? But there’s one sense that’s even more credible – and that’s touch. If you make your story visible, your audience can see what you mean. If you can make your story physical, something your audience can hold in their hands, imagine how much more powerful it becomes. But often, you’re telling … More Tell a story you can hold in your hands
There are three parts to a successful pitch: You: what do you have to say about yourself to make people take you seriously. THEY DON’T WANT YOUR LIFE STORY. Your audience: what do they need, how can your idea help them. DO YOUR HOMEWORK! Your message: use stories, use metaphors, use evidence. DON’T USE JARGON … More Pitch to Win – BIPC session
For the Dublin Digital Hub crowd (and anyone else who’s interested). Here are the worksheets we used. And here’s the presentation deck. There are lots more tips on storytelling and communication here. Stay in touch – tell me great stories about your work! Steve
These two videos show how Nike changed their approach to storytelling. Their first TV ad from 1982 is about the company. The people who MAKE the shoe are the hero of the story. The second video from Nike’s 2012 ad campaign makes the people who WEAR the shoe the hero of the story. Version 1 … More Storytelling & Pitching – Hyper Island training day
Here’s a depressing insight about pitching from an experienced TV insider: “You know that ten minute chat before the pitch starts, that bit when you talk about your flight and the traffic and the kids. That’s the pitch. That’s when the commissioner is working out whether you are someone they can do business with.” So … More When is a pitch not a pitch? When it’s over before it’s begun.
This technique could give you confidence going into a pitch. I’ve adapted it from a divergent creative tool called List of 100 (sources below), with a nod to Jay-Z. As you prepare to pitch your project or idea, write a list of 99 problems that it could face. Any lingering doubts about your pitch will come out … More 99 problems (but my pitch ain’t one)