Pitch to Win 2018

A good pitch is the start of a meaningful relationship with an investor, a supporter or a client. It’s not the same as marketing, selling or networking. Your pitch is like the opening line of a conversation where both sides want to achieve something. So there are three rules you should follow when you pitch … More Pitch to Win 2018

Storytelling & Pitching – Hyper Island training day

These two videos show how Nike changed their approach to storytelling. Their first TV ad from 1982 is about the company. The people who MAKE the shoe are the hero of the story. The second video from Nike’s 2012 ad campaign makes the people who WEAR the shoe the hero of the story. Version 1 … More Storytelling & Pitching – Hyper Island training day

When is a pitch not a pitch? When it’s over before it’s begun.

Here’s a depressing insight about pitching from an experienced TV insider: “You know that ten minute chat before the pitch starts, that bit when you talk about your flight and the traffic and the kids. That’s the pitch. That’s when the commissioner is working out whether you are someone they can do business with.” So … More When is a pitch not a pitch? When it’s over before it’s begun.