There are three parts to a successful pitch:

You: what do you have to say about yourself to make people take you seriously. THEY DON’T WANT YOUR LIFE STORY.

Your audience: what do they need, how can your idea help them. DO YOUR HOMEWORK!

Your message: use stories, use metaphors, use evidence. DON’T USE JARGON OR BULLSH*T

The presentation from the session is here. And the worksheets I used are here.

There are plenty more techniques to help you sell your best ideas here.

And an interesting development from Nat West – an iPhone app that helps you structure a video pitch.

Good luck!