Explore your creative mission and work out why you’re really doing something in the first place. Without this clarity, you could be solving the wrong problem.

• Why? What’s stopping you?
• World without you
• Five whys
• What’s your problem?
• Lizard, chimp and business exec
• Four ways of seeing
• Give and take matrix
• Goal compass

If you’re sure of why you’re working on your project, use these tools to gain the insights that will give you lots of new ideas.