A good pitch is the start of a meaningful relationship with an investor, a supporter or a client. It’s not the same as marketing, selling or networking. Your pitch is like the opening line of a conversation where both sides want to achieve something. So there are three rules you should follow when you pitch to win support for your ideas:
- Know your audience
- Know your facts
- Tell great stories.
I’ve stripped the video files out, so the presentation is easier to download. Here are the versions of Nike’s Foundation Story and Brand Story from YouTube:
Foundation story – you are the hero
Brand story – your customer is the hero