Here’s a depressing insight about pitching from an experienced TV insider: “You know that ten minute chat before the pitch starts, that bit when you talk about your flight and the traffic and the kids. That’s the pitch. That’s when the commissioner is working out whether you are someone they can do business with.” So … More When is a pitch not a pitch? When it’s over before it’s begun.
Psychologists have found a strong unconscious bias AGAINST creativity that pops up when people are evaluating new ideas. This means no matter how much your boss tells you he/she wants fresh thinking, their gut instinct makes them treat new ideas like a bad smell. Sound familiar? Unconscious biases are preferences and prejudices that we don’t know we have. For … More Why bosses say they want radical new ideas but pick stale old ones