Why are “old words… best of all” when you need to relate to your audience?

I had a lovely tweet from a former client: “2 years later, I’m still finding this useful”, he wrote, underneath a worksheet I’d sent him on how to tell TRUE Stories. You should try, I’d told him, to make your stories Timely, Relatable, Unexpected and Evocative if you want to grab people’s attention. Lately I’ve … More Why are “old words… best of all” when you need to relate to your audience?

Facts and Values: how to be an Expert in a world obsessed with stories

I wondered about headlining this piece “how to be an expert in a post-fact world“, but I don’t think we’ve given up on facts just yet. We still need facts to navigate the world. But I think Experts sometimes see facts differently from the rest of us. Let’s try an experiment. I want you to read … More Facts and Values: how to be an Expert in a world obsessed with stories

2018’s biggest stories: why did we love them?

So what were the biggest stories of 2018? Well, Brexit obviously, Trump probably and, I dunno, maybe North Korea? Serious stuff, big issues and yep, plenty of Google searches across the year.* But let’s throw in some alternatives: switch out North Korea for “Royal Wedding” and see what happens. Yep, Meghan and Harry’s big day massively … More 2018’s biggest stories: why did we love them?

1,000 TED talks later… here are some of their QUIRKS

I’m working on titles for my next book proposal – on storytelling. My would-be editor says I should look at TED talks, to see how their titles draw viewers in. Scanning a database of over 1,000 TED talks (titles and short blurb), I’ve spotted some themes. I’ll call them TED’s QUIRKS. Questions (and answers). How … More 1,000 TED talks later… here are some of their QUIRKS

Jargon busting

Stop misusing jargon. Here’s how to write well with technical terms: 1. Introduce the jargon word for the first time 2. Explain it in everyday language 3. Carry on using it consistently This reassures expert audiences that you know what you’re talking about. You need to go one step further for non-expert audiences, and help them to SEE what you … More Jargon busting

Innovation Stories Video Masterclass – Accenture 2018

Watch through these videos for the highlights of of the Innovation Stories Masterclass I gave for Accenture’s Dublin teams in August 2018. Thanks to Accenture for filming and releasing this footage. Now watch this example of a story arc in action from BBC’s Planet Earth series: So how can we use the rollercoaster of emotions in our … More Innovation Stories Video Masterclass – Accenture 2018

Innovation Stories

Stories are a vital part of the innovation process. A good story can help you pitch or present an idea, or describe the way you work to important stakeholders. So it’s amazing how often people fail to use the power of even the simplest stories. Innovation stories – like all other stories – should have … More Innovation Stories

BBC Bristol training

Here’s a selection of tools to help you turn insights into ideas and ideas into stories; to help you sharpen your pitch; and to use tools from fiction to tell great factual stories. Five short courses over two days, so make sure you pick the right downloads for your session. Insights, Ideas and Stories (Tues am) … More BBC Bristol training