Break the rules

This is a good technique if you’re feeling a bit stale. Two tips – when you write a list of things you always do, make it as comprehensive as possible. And when you write a list of opposites, go for lots of different opposites. It will help when you come on to the final stage and try to use those opposites to inspire a new approach to your problem.

You need: 20 to 30 minutes, pen and paper.

Watch this video:

Download this worksheet

Credit: This technique appears in several variants by different authors over many years. One of the first to codify it was Alex Osborn (the “father” of brainstorming) in his book Your Creative Power.