newthinking.tools

These tools are great when you need insights from people or data to kick start your creative process. A good insight is worth its weight in gold. You can turn it into a creative hook that keeps you coming back with more and more ideas.

• That’s funny…
• Burst your filter bubble
• Turn contradictions into insights
• The shock of the old
• What’s my motivation?
• Decision-making ladder
• Crafting a compelling hook