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Creativity and Storytelling Tools

  • Resources
    • Your creative mission
    • Insights and hooks
    • Forced inspiration
    • Nurture good ideas
    • Weed out bad ideas
    • Sell your best ideas
    • Downloads
  • How can I help?
  • Training
  • Bookshelf

Insights and hooks

These tools are great when you need insights from people or data to kick start your creative process. A good insight is worth its weight in gold. You can turn it into a creative hook that keeps you coming back with more and more ideas.

  • That’s funny…
  • Burst your filter bubble
  • Turn contradictions into insights
  • The shock of the old
  • What’s my motivation?
  • Decision-making ladder
  • Crafting a compelling hook

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Resources

  • Resources
    • Your creative mission
    • Insights and hooks
    • Forced inspiration
    • Nurture good ideas
    • Weed out bad ideas
    • Sell your best ideas
    • Downloads
  • How can I help?
  • Training
  • Bookshelf

Recent Posts

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  • Facts and Values: how to be an Expert in a world obsessed with stories
  • 2018’s biggest stories: why did we love them?
  • 1,000 TED talks later… here are some of their QUIRKS
  • Jargon busting

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