We love threes in stories. Other numbers are also available: 12 Apostles, 10 Commandments, Seven Deadly Sins, the Famous Five and Fantastic Four. But we find threes again and again (and again): Perseus and Macbeth meet three witches; Goldilocks deals with three bears; Wise Monkeys, Wishes and Little Pigs all come in threes. We even … More 3 Reasons Why 3 is the Magic Number for Your Story
Probably because already they’re drowning in a sea of words. There are so many words coming at us all the time that we’re desperate for a reason to dismiss yours and move on. But there will be things which are “front of mind” for your audience, and you can use these to hijack their attention long enough … More Why don’t people listen when I talk about my work?
Why do so many smart people in business and public service write and speak so badly? A UK judge recently accused a social worker of writing in such dense bureaucratic terms she might as well have been speaking a foreign language. What did “imbued with ambivalence” and “having many commonalities emanating from their histories” actually mean? … More 3 steps to avoid the bull
This technique could give you confidence going into a pitch. I’ve adapted it from a divergent creative tool called List of 100 (sources below), with a nod to Jay-Z. As you prepare to pitch your project or idea, write a list of 99 problems that it could face. Any lingering doubts about your pitch will come out … More 99 problems (but my pitch ain’t one)