So what were the biggest stories of 2018? Well, Brexit obviously, Trump probably and, I dunno, maybe North Korea? Serious stuff, big issues and yep, plenty of Google searches across the year.* But let’s throw in some alternatives: switch out North Korea for “Royal Wedding” and see what happens. Yep, Meghan and Harry’s big day massively … More 2018’s biggest stories: why did we love them?
I’m working on titles for my next book proposal – on storytelling. My would-be editor says I should look at TED talks, to see how their titles draw viewers in. Scanning a database of over 1,000 TED talks (titles and short blurb), I’ve spotted some themes. I’ll call them TED’s QUIRKS. Questions (and answers). How … More 1,000 TED talks later… here are some of their QUIRKS