Why don’t people listen when I talk about my work?

Probably because already they’re drowning in a sea of words. ThereĀ are so many words coming at us all the time that we’re desperate for a reason to dismiss yours and move on. But there will be things which are “front of mind” for your audience, and you canĀ use these to hijack their attention long enough … More Why don’t people listen when I talk about my work?