When is a pitch not a pitch? When it’s over before it’s begun.

Here’s a depressing insight about pitching from an experienced TV insider: “You know that ten minute chat before the pitch starts, that bit when you talk about your flight and the traffic and the kids. That’s the pitch. That’s when the commissioner is working out whether you are someone they can do business with.” So … More When is a pitch not a pitch? When it’s over before it’s begun.