Short video tutorials and downloadable worksheets to help you tackle different stages of the creative process. This is your online creative toolkit.

  • Your creative mission. Try these tools if you’re still trying to work out why you need new ideas.
  • Insights and hooks. Try these tools when you need insights from data or people to get your creative juices flowing.
  • Forced inspiration. Try these tools if you’re sure of your mission and need lots of new options.
  • Nurture good ideas. Try these tools when you have a promising new idea and want to make it stronger.
  • Weed out bad ideas. Try these tools to spot problems with your new idea before they happen.
  • Sell your best ideas. Try these tools when you need to sell your best idea to people who matter.