The right kind of stories can help you talk about your work as designers, make stronger connections to customers and justify your “design thinking” approach to your stakeholders (who just want a solution to their problem now!)
Part 1: stories about the design process.
Part 2: stories about customers
Part 3: stories for stakeholders
There are some excellent books here on how to tell stories and put them to work in your business. And some more ideas on selling your best ideas here.