A good pitch is the start of a meaningful relationship with an investor, a supporter or a client. It’s not the same as marketing, selling or networking. Your pitch is like the opening line of a conversation where both sides want to achieve something. So there are three rules you should follow when you pitch to win support for your ideas:

1. Know your audience
2. Know your facts
3. Tell great stories.

Here’s the presentation deck from the Big Ideas Generator Pitch to Win sessions (Keynote file 6Mb). And here are both the worksheets I gave out (PDF files).

I’ve stripped the video files out, so the presentation is easier to download. Here are the versions of Nike’s Foundation Story and Brand Story from YouTube:

Foundation story – you are the hero

Brand story – your customer is the hero

You can also see some of my other blog posts on pitching and presenting here.