Business storytelling – Trinity College Sept17

Stories can help you describe your work or pitch an idea, but they can also unlock the kind of culture change you want to see in your business. Stories work better than mission statements or strategy documents because we’ve all grown up listening to stories as a way of understanding the world.

All good stories have three basic ingredients.

Your challenge is to go out and find the stories you need and then tell them in a compelling way.

Here’s the presentation and the worksheets from this course.

Here’s more info on how Facebook are dealing with unconscious bias.

And loads more tips on storytelling here, plus some really good books (my own, humbly, included)


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