BBC Apprentice & Trainee – Creative Thinking

Creative thinking isn’t something reserved for a few special geniuses. It’s a skill – or a way of operating – that we can all learn.

This presentation looks at three different “ways of operating” that increase your chances of coming up with new ideas.

  1. Divergent thinking; coming up with lots of possible options, rather than looking straight away for the “right” idea.
  2. Lateral thinking: breaking the rules just to see what happens.
  3. Development thinking: how to give new ideas the space to grow.

This is the presentation I used, which also covers advice on telling stories on social media.

And here are links to the individual techniques we used:

  1. Brainwriting
  2. Metaphor Mash
  3. Pluses, Potentials and Concerns

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