So called because you take two images, find a load of metaphors within them and then mash them together to make a whole load of new metaphors from the hybrid. It’s always fun to start your idea generating with pictures rather than words. You’ll be amazed how your interpretations are different from people around you.
You need: 30 minutes, pen and paper, photocards.
Watch this video
Make your own photocards or help yourself to random images from my collection.