“Stories are everywhere”

Chat with Nick Westergaard, covering:

• Why cards are better than books
• Using humour in brand building
• My favourite storytelling recipe

With Park Howell on The Business of Storytelling, covering:

• Three bad story habits you should break
• How to avoid Zebra language
• Curing the Curse of Knowledge

And how to fire up the theatre of the mind!

Stories to help entrepreneurs get attention, with Jim James, revealing the soap opera marketing ploy behind the Kickstarter success of Storyteller Tactics.

Deep dive into selling with stories with Michael Bartolomei, with a focus on real estate and property sales.

How stories fit into organisational change, with Ali Juma. We covered:

• How stories help you see another person’s point of view
• What kind of stories you need when you’re trying to lead change in a large organisation.

Why selling stories work so well in business, with Keith Smith. And how come there’s so little training for what’s such a foundational skill?

The title says it all: stories seal the deal. Selling and social media stories with real estate expert Bryan Driscoll.

Change the way you pitch your ideas.

Going deep into the art of a good pitch with Mike Pecci – including why you mustn’t make the deal sound too good.

“What actually is a story?”

Exploring the basics with Andrew Armitage, and how you can use stories in everyday business settings.