TRIME test

Taken from Jonah Sach’s excellent book on storytelling in the corporate world*, this test helps you work out if your story is likely to stick in people’s minds.

You need: 30 – 40 minutes, pen and paper.

Download this worksheet.

Write out your basic message then explore how well it does in each of the TRIME boxes.

Credit: *Jonah Sachs, Winning the Story Wars