I’ve just finished re-reading Ed Catmull’s wonderful account of life inside Pixar, Creativity, Inc.
Based on this book – and my own experiences over the past few years as a creative thinking trainer inside and outside the BBC – I would like to venture Ten Commandments of Creative Thinking.
- This is meant to be fun.
- Creativity is a way of working, not a “natural” gift.
- Don’t expect the “right” answer yet, just a series of options.
- If you put me under pressure, I’ll give you the safe option.
- All new ideas are risky, they all suck at first.
- If a new idea doesn’t suck, it probably isn’t that new.
- We need each other’s help to make our ideas not suck.
- Other people will see things I miss.
- We’re trying something new, we’re bound to make mistakes.
- We will learn from our mistakes and grow.
What do you think? Any you’d add, or can I call the stonemasons?